‘Healthy‘ alcohol whets whistles of the growing number of health-conscious drinkers

While healthful living and alcohol consumption haven’t generally been synonymous, a spate of “healthy” alcoholic beverages is starting to hit the market. From post-workout beers to spiked seltzer to gluten-free brews, these products are trying to make imbibing synonymous with clean living.

While many of these products are sold as “healthy” or “natural”– does it mean that these concoctions really any better for you, or are they just savvy marketing gimmicks?

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