The average supermarket contains more than 38,000 items, with superstores packing in more than twice that number. To move all that stuff, food companies in the U.S. spend more than $9.6 billion on marketing a year. Food marketing works, and if you aren’t prepared to combat it, you’ll soon find your shopping list adhering to marketing slogans instead of your desire for six-pack abs. Here are five keys to successfully navigating your grocery store.
